Here is a short guide on what we recommend all Partners to do when MI facilitates an open webinar, and how you can enhance the impact on customers in your region.
When MI facilitates webinars, there are several strategic actions you can take as a Partner to significantly enhance market impact and generate valuable leads. This guide will walk you through these steps, and it is divided into before during and after.
BEFORE the MI-webinar
What MI does:
- MI will send to all partners an email well in advance with all the essential details, including date, time, subject, host name, and registration link for the webinar.
- MI will provide ready-to-use graphics in English for your social media posts, newsletters, and other promotional activities.
- MI will include information about the webinar, along with the registration link, in an MI newsletter sent well in advance.
- MI will create an initial LinkedIn post inviting participants to the webinar and follow up with 2-3 reminder posts to ensure maximum visibility.
What we expect from Partners:
- Create a LinkedIn post on your company page promoting the webinar, including the registration link.
- Like, comment on, and share MI's LinkedIn post about the webinar to amplify its reach.
- Share information about the upcoming webinar through your local channels, such as newsletters, social media groups, and direct emails to your contacts.
DURING the MI-webinar
What MI does:
- MI will handle all technical aspects of the webinar, ensuring a smooth and professional experience for all attendees. We use Teams Webinar functionality.
- MI will provide a brief introduction to Master at the beginning of the webinar and conclude with a clear call to action, such as booking a meeting, downloading a guide, or other relevant next steps.
What we expect from Partners:
- Engage fully in the webinar by participating in discussions, asking questions, and contributing to the chat.
- Pay close attention to the participant list and note any attendees from your region or existing customers. This will help you follow up effectively and build stronger relationships.
AFTER the MI-webinar
What MI does:
- MI will make the webinar recording available for download.
- MI will send tailored emails to all registrants, including details about the call to action. Separate emails will be sent to no-shows and participants to ensure relevant messaging. this is done automatically through HubSpot.
- MI will share a comprehensive list of all registrants, including their names, email addresses, participation status, and region, to facilitate targeted follow-up by partners.
What we expect from Partners:
- Contact all registrants from your region to introduce yourself as the local Master Partner, using your local language and adding a personal touch like a comment of your experience from the webinar.
- To Existing customers: Send a tailored email offering the option to book a meeting with you to discuss how the webinar's subject can benefit them.
- To Potential customers: Send a tailored email offering a meeting to explore the webinar's topic and to learn more about Master.
- Share a LinkedIn post or include a small article in your newsletter highlighting the key takeaways and impact of the webinar.
- Feel free to adapt and translate the webinar materials into your local language or invite Lise to host a local version of the webinar on the same subject. This can help tailor the content to better resonate with customers in your region.
By following these steps, we will strengthen the relationships with both existing and potential customers, ultimately driving more business opportunities.