---
title: What is BRIGHT?
description: BRIGHT measures the customer-service related attitudes and behaviours of potential employees in a non-discriminatory way. It was developed by psychologists, in cooperation with leading customer servic
---

[Skip to content](https://support.master-hr.com/knowledge/what-is-bright#main-content)

English

Show submenu for translations

![logo\_master.svg\]](https://support.master-hr.com/hubfs/logo_master.svg)

- [Default HubSpot Blog](https://master-hr-7215712.hs-sites.com/blog)

Open main navigation

Close main navigation

- [Default HubSpot Blog](https://master-hr-7215712.hs-sites.com/blog)
- English
  
  Show submenu for translations
- Go to master-hr.com

 Go to master-hr.com

 Here you have access to support articles helping you in implementing and using Master's solutions.

- There are no suggestions because the search field is empty.

1. [Frequently Asked Questions](https://support.master-hr.com/knowledge?hsLang=en)
2. [BRIGHT](https://support.master-hr.com/knowledge/bright?hsLang=en)

# What is BRIGHT?

BRIGHT measures the customer-service related attitudes and behaviours of potential employees in a non-discriminatory way. It was developed by psychologists, in cooperation with leading customer service companies. BRIGHT can help companies find the right person for the job the first time, lowering employee turnover.

With BRIGHT companies safe time and money by screening applicants for customer service characteristics even before they come for an interview. The integrated flexibility makes it possible to customize BRIGHT to include only the service behaviours relevant for a specific open position.  
The following behaviours and attitudes can be measured:

- Integrity
- Diligence
- Service-Mindedness
- Social Confidence
- Stress Tolerance
- Sales Self-Efficacy

- [ACE](https://support.master-hr.com/knowledge/ace?hsLang=en#main-content)

    - [Score](https://support.master-hr.com/knowledge/ace?hsLang=en#score)
    - [Criteria](https://support.master-hr.com/knowledge/ace?hsLang=en#criteria)
    - [Report](https://support.master-hr.com/knowledge/ace?hsLang=en#report)
    - [Norm](https://support.master-hr.com/knowledge/ace?hsLang=en#norm)
    - [Test](https://support.master-hr.com/knowledge/ace?hsLang=en#test)
- [BRIGHT](https://support.master-hr.com/knowledge/bright?hsLang=en#main-content)

    - [Score](https://support.master-hr.com/knowledge/bright?hsLang=en#score)
    - [Criteria](https://support.master-hr.com/knowledge/bright?hsLang=en#criteria)
    - [Report](https://support.master-hr.com/knowledge/bright?hsLang=en#report)
    - [Norm](https://support.master-hr.com/knowledge/bright?hsLang=en#norm)
    - [Test](https://support.master-hr.com/knowledge/bright?hsLang=en#test)
- [CORE](https://support.master-hr.com/knowledge/core?hsLang=en#main-content)

    - [Score](https://support.master-hr.com/knowledge/core?hsLang=en#score)
    - [Criteria](https://support.master-hr.com/knowledge/core?hsLang=en#criteria)
    - [Reports](https://support.master-hr.com/knowledge/core?hsLang=en#reports)
    - [Norms](https://support.master-hr.com/knowledge/core?hsLang=en#norms)
    - [Test setup](https://support.master-hr.com/knowledge/core?hsLang=en#test-setup)
- [EASI](https://support.master-hr.com/knowledge/easi?hsLang=en#main-content)

    - [Score](https://support.master-hr.com/knowledge/easi?hsLang=en#score)
    - [Report](https://support.master-hr.com/knowledge/easi?hsLang=en#report)
    - [Norm](https://support.master-hr.com/knowledge/easi?hsLang=en#norm)
- [MPA](https://support.master-hr.com/knowledge/mpa?hsLang=en#main-content)

    - [Score](https://support.master-hr.com/knowledge/mpa?hsLang=en#score)
    - [Norm](https://support.master-hr.com/knowledge/mpa?hsLang=en#norm)
    - [Test](https://support.master-hr.com/knowledge/mpa?hsLang=en#test)
    - [Reports](https://support.master-hr.com/knowledge/mpa?hsLang=en#reports)
- [OPTO](https://support.master-hr.com/knowledge/opto?hsLang=en#main-content)

    - [OPTO+ Leadership](https://support.master-hr.com/knowledge/opto?hsLang=en#opto-leadership)
    - [Score](https://support.master-hr.com/knowledge/opto?hsLang=en#score)
    - [Criteria](https://support.master-hr.com/knowledge/opto?hsLang=en#criteria)
    - [Report](https://support.master-hr.com/knowledge/opto?hsLang=en#report)
    - [Norm](https://support.master-hr.com/knowledge/opto?hsLang=en#norm)
    - [Test](https://support.master-hr.com/knowledge/opto?hsLang=en#test)
- [Master People Platform](https://support.master-hr.com/knowledge/master-people-platform?hsLang=en#main-content)

    - [Candidates](https://support.master-hr.com/knowledge/master-people-platform?hsLang=en#candidates)
    - [Administration](https://support.master-hr.com/knowledge/master-people-platform?hsLang=en#administration)
    - [AI technology and development](https://support.master-hr.com/knowledge/master-people-platform?hsLang=en#ai-technology-and-development)
    - [Users](https://support.master-hr.com/knowledge/master-people-platform?hsLang=en#users)
- [Partner Portal](https://support.master-hr.com/knowledge/partner-portal?hsLang=en#main-content)

    - [Application](https://support.master-hr.com/knowledge/partner-portal?hsLang=en#application)
    - [Support](https://support.master-hr.com/knowledge/partner-portal?hsLang=en#support)
- [Value People AI](https://support.master-hr.com/knowledge/value-people-ai?hsLang=en#main-content)

    - [Technical support](https://support.master-hr.com/knowledge/value-people-ai?hsLang=en#technical-support)
    - [Practical tips and tricks](https://support.master-hr.com/knowledge/value-people-ai?hsLang=en#practical-tips-and-tricks)
    - [Compliance](https://support.master-hr.com/knowledge/value-people-ai?hsLang=en#compliance)
- [Litmos](https://support.master-hr.com/knowledge/litmos?hsLang=en#main-content)

    - [Courses](https://support.master-hr.com/knowledge/litmos?hsLang=en#courses)
- [Umbraco](https://support.master-hr.com/knowledge/umbraco?hsLang=en#main-content)

    - [FAQ](https://support.master-hr.com/knowledge/umbraco?hsLang=en#faq)
- [ATS Integration](https://support.master-hr.com/knowledge/ats-integration?hsLang=en#main-content)

    - [Team Tailor](https://support.master-hr.com/knowledge/ats-integration?hsLang=en#team-tailor)

- [Default HubSpot Blog](https://master-hr-7215712.hs-sites.com/blog)

[![Chill listening crop-3](https://support.master-hr.com/hubfs/logo_master.svg "Chill listening crop-3")](https://support.master-hr.com/knowledge?hsLang=en)

Frequently Asked Questions

Copyright © 2026, Master International