What is BRIGHT?

BRIGHT measures the customer-service related attitudes and behaviours of potential employees in a non-discriminatory way. It was developed by psychologists, in cooperation with leading customer service companies. BRIGHT can help companies find the right person for the job the first time, lowering employee turnover.

With BRIGHT companies safe time and money by screening applicants for customer service characteristics even before they come for an interview. The integrated flexibility makes it possible to customize BRIGHT to include only the service behaviours relevant for a specific open position.
The following behaviours and attitudes can be measured:

• Integrity
• Diligence
• Service-Mindedness
• Social Confidence
• Stress Tolerance
• Sales Self-Efficacy